National Furniture’s marketing objective is to capture a 30% share of the market in design consulting sales in the next year.  It intends to use an aggressive advertising campaign, coupled with a trained sales force, to lead in the tri-state area furniture and design market.

The company plans to use massive advertising in the area to reiterate it’s commitment to quality, attractive furniture at a reasonable price, and to promote it’s expertise in consulting by emphasizing that it’s consultants have firsthand product knowledge.  It will also train it’s retail sales force to be concerned with the functionality of the products in the homes and offices of it’s customers.